Marketing and Enrollment Associate Manager at SilverLeaf Limited

Marketing and Enrollment Associate Manager at SilverLeaf Limited October 2024

Organization: Silverleaf Academy Ltd, Tanzania
Location: Silverleaf Academy Usa River Campus, Tanzania
Position: Marketing and Enrollment Associate Manager
Contract Type: Full Time
Contract Duration: 1 year
Line Manager: Director of Operations
Direct Reports: Marketing and Enrollment Coordinator

Organization
Silverleaf Academy is a chain of affordable private pre-primary and primary schools in Tanzania educating children aged 2-14.
Our mission is to provide lower-middle-income families in Tanzania with
highest quality learning at the most affordable levels. Using the
national Tanzanian curriculum, Silverleaf schools deploy an inclusive,
tech-supported curriculum inside every classroom, and adopt an
innovative team-teaching approach and in-service training program.

Our
schools are specifically designed to build both student academic
competencies and wider life, leadership and learning skills. It is our
promise to our students and their parents that Silverleaf students will
not leave school without full mastery of the basic skills of writing,
reading and math, while also being prepared for a world where critical
thinking, team collaboration, and entrepreneurship are paramount.
Silverleaf currently has one fully operational campus in Usa River
serving approximately 400 pre-primary to standard 7 students. By January
2025, the target is to grow the Usa River campus to over 1,000 daycare
up to standard 7 students.

Role
The main purpose of
the Marketing and Enrollment Associate Manager role is to build the
Silverleaf brand and to drive viability of the Usa River campus through
sophisticated marketing strategy and approaches.
The ultimate aim is to ensure that the school has robust systems for
communicating the value proposition of Silverleaf Academy to all
stakeholders, driving enrollment at the Usa River campus, and managing
parent experiences though the school.

KPIs Enrollment – Total enrolment across all sites as absolute number of students vs target
New Parent Leads – Monthly active leads added to the database vs target per month
Social Media Following – Monthly social media following and/or engagement across 3 channels vs target
Social Media Output- Monthly total volume of posts across 3 channels vs target

Responsibilities

• Researching
  and integrating best practice approaches towards marketing,
  communications and customer relationship management in the Tanzanian
  context
• Undertaking continuing market research in the Tanzanian
  private education sector to understand where to position Silverleaf in
  the ecosystem
• Developing strategies, approaches and tools for
  efficient and effective marketing and communications campaigns to
  include website development, SEO and social media
• Integrating
  systems, platforms and tools for effective customer relationship
  management and real time insight gathering from data
• Engaging
  and coordinating partnerships with world leading experts in marketing,
  communication and digital systems to incorporate international best
  practice
• Creating and training staff within the organization on marketing and digital tools and content
• Supporting the school management team(s) through expert advice and guidance in marketing, communications and digital integration
• Leading
  on data management systems projects such as school information
  management systems and customer relationship management systems.
• Defining organizational approaches towards data management, analysis and compliance through tools, policies and procedures.
• Codifying and documenting best practice to contribute to “The Silverleaf Standard” for roll out to multiple schools

Skills and Attributes

• At
  least three (3) years’ experience in managing or coordinating marketing
  and communications activities within a Tanzanian context
• Experience in building national marketing and communications campaigns
• Experience in developing, integrating and maintaining digital systems, platforms and tools
• Excellent digital literacy and ability to derive and communicate insights from data
• Fluency in written and spoken English and Kiswahili
• Desire to learn, innovate and build robust and impactful systems and processes
• Comfortable with using initiative and meeting targets in a fast-paced environment
• Passion for generating exceptional outcomes for young people in Tanzania

Values
An essential part of the Silverleaf model is adherence to the core
values of the organization. These values are ingrained in our approach
and extend to staff, students, parents and partners. For staff,
adherence to these values is mandatory and forms the cornerstone of
performance reviews.
1. Lead the Way – Demonstrate the principles of
servant leadership by practicing empathy, considering needs of others,
and setting a good example for peers in your community.
2. Speak,
Listen, and Learn – Work together by sharing your ideas in an organized
way, listening to the views of others, and considering different
perspectives and angles.
3. Ask Why and Why Not – Think critically
and use evidence to support your decisions, to find proactive ways to
challenge what is possible and to innovate for positive changes.
4.
Build for the Future – Look beyond today and equip yourself with the
skills, attitudes and tools required to be a socially responsible global
citizen in the world of tomorrow.
5. Unwavering Mission Focus – Set
clear goals and be disciplined, diligent and determined in achieving
them to the very best of your ability, regardless of the obstacles that
may arise.

Application Instructions:
This is Full-time Job, Send your clearly labeled CV and Cover letter to jobs@silverleaf.co.tz