Global Marketing Specialist at ENGIE Energy Access Tanzania

Global Marketing Specialist at ENGIE Energy Access November 2024

• Requisition ID: 38480
• Location: UG RW ZM TZ
• Job Title: Global Marketing Specialist 
• Job Type: Full-time
• Location Based in any of EEA’s 9 African markets- Zambia, Tanzania, Uganda, Rwanda
• Reporting line: Global Head of Strategic Marketing
• Job Grade HL 15

We
are building a diverse and inclusive team and this opportunity is open
to any qualified internal and external applicants. Women, candidates
from Africa and those with experience working on the continent are
particularly encouraged to apply for this role.

About ENGIE Energy Access (EEA)
ENGIE
Energy Access is the leading Pay-As-You-Go (PAYGo) and mini-grids
solutions provider in Africa. The company develops innovative, off-grid
solar solutions for homes, public services and businesses, enabling
customers and distribution partners access to clean, affordable energy.
The PAYGO solar home systems are financed through affordable instalments
from $0.19 per day and the mini-grids foster economic development by
enabling electrical productive use and triggering business opportunities
for entrepreneurs in rural communities.

With over 1,700
employees, operations in nine countries across Africa (Benin, Côte
d’Ivoire, Kenya, Mozambique, Nigeria, Rwanda, Tanzania, Uganda and
Zambia), over 1.6 million customers and more than 8 million lives
impacted so far, ENGIE Energy Access aims to impact 20 million lives
across Africa by 2025.
www.engie-energyaccess.com
https://www.linkedin.com/company/3055106

Job Overview
Key
to this function is uncovering consumer insights and delivering
innovative marketing campaigns. In this dynamic and fast-paced
environment, a Marketing Specialist should be able to generate
strategies that grow market share and brand’s reputation, improve
customer experience and drive growth in sales, brand love and
operational marketing efficiency.

Key Responsibilities

• Own
  the deployment of Product Marketing, Promotions and Campaign, Trade
  Marketing and Consumer Marketing efforts across EEA markets.
• Working
  with the Product Management and Supply Chain team, overseeing product
  branding design and packaging as per set guidelines.
• Own Brand management for all EEA brands ensuring adherence to set guidelines.
• Drive
  and own the designing of quarterly campaigns and initiatives that drive
  the achievement of set Commercial KPIs; reporting the impact each
  campaign has on our annual targets and budget.
• Lead the creation of integrated marketing campaigns, setting budgets for specific lines items within the campaign plan.
• Responsible for refining customer segment definitions and ensuring all Marketing initiatives align with generated architypes.
• Collaborate with CX and Sales teams in developing and implementing campaigns that drive brand growth and commercial success.
• Lead centralized purchase of high-quality marketing apparel.
• In collaboration with the Graphic designer, review and approve Country output of main campaign elements.
• Project Management on various Global-led initiatives and campaigns.

Knowledge and skills Experience:

• At least 3-5 years’ experience in Marketing/ Comms and Branding with advertising agency experience.
• Ability to utilize data to measure activity and extract key insights to iterate and refine initiatives
• Ability to identify target audiences, develop strategy and employ tactics that engage, inform and motivate
• Experience with B2C brand development and management in Africa.
• Highly
  innovative and collaborative, with excellent interpersonal and
  influencing skills; excited to collaborate with individuals ranging from
  our CEO to our rural customers
• Ability to collaborate with teams across a variety of locations and cultures
• Excellent project management skills paired with great attention to detail
• Exceptional verbal, written, and visual communications skills
• Self-starter and ability to work independently

Qualifications:

• Bachelor’s degree in Marketing, Business Administration or related field.
• Project Management an added advantage

Language(s):

• English
• French is a plus

We
thank all applicants for their interest, however due to the large
volume of applications we receive, only shortlisted candidates will be
contacted.

ENGIE is an equal opportunity employer, promoting
diversity and committed to creating an inclusive environment for all.
All applications are screened based on business needs, job requirements
and individual qualifications, without any regard to origin, age, name,
sexual identity, orientation or preference, religion, marital status,
health, disability, political opinions, union involvement or
citizenship. Our differences are our strengths! 

Business Unit: GBU Flexible Gen & Retail
Division: Energy Access
Legal Entity: FENIX INTERNATIONAL UGANDA LIMITED COMPANY
Contract Type: Fixed-Term
Job Type: Full – Time
Professional Experience: Skilled ( >3 experience <15 years)
Education Level: Bachelor’s Degree
This is Full-time Job, To submit your application, please follow the link provided below.