Shopper Manager at Serengeti Breweries Ltd (SBL)

Serengeti Breweries Ltd (SBL)

Jobs in Tanzania 2024: New Job Vacancies at Serengeti Breweries Limited (SBL) 2024

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Serengeti Breweries Limited (SBL) Jobs 2024

Shopper Manager

Shopper Manager at Serengeti Breweries Ltd (SBL) November 2024

locations Dar es Salaam, Tanzania
Job Type: Full-time
job requisition id JR1106133

Job Description:
About us
From Arthur Guinness to Johnnie Walker, our business
was founded on people of great character, and in 250 years, nothing has
changed. We’re the world’s leading premium alcohol company. Our brands
are industry icons. And our success is thanks to the strength of our
people, in every role. It’s why we trust them with our legacy and reward
them with the career-defining opportunities that they deserve. Our
ambition is to build the best performing, most trusted and respected
Consumer Products Company in the world. To achieve these, we need the
world’s very best people. Feel encouraged? Then this may be the
opportunity for you.

SBL was incorporated in 1988 as Associated Breweries Limited and
changed its name to Serengeti Breweries Limited in 2002 and commenced
commercial operations in 1996 with one brewery in Dar es Salaam. The
company was acquired by EABL in October 2010 and has three breweries
located in Dar es Salaam, Mwanza and Moshi.

SBL flagship brand is
Serengeti Premium Lager. Other brand portfolios include Guinness and
Plisner. Headquartered in Dar es Salaam, SBL is also the distributor of
several global Diageo international renowned spirit brands such as
Johnnie Walker®, Smirnoff Vodka®, Bailey’s Irish Cream ®, Richot®, Bond 7
Whiskey® and Gilbeys Gin®

Role purpose
The position holder Is responsible for the
creation of all the must-have and focus Shopper growth drivers across a
brand/Category to deliver the most efficient and effective Industry
leading Shopper Marketing Growth Drivers.

The growth drivers
developed must grow our share, drive equity and penetration growth. The
role requires the individual to transform our growth drivers to be
‘channel’ ready and deliver against all aspects of the ‘path to
purchase’ and not just at the ‘Moment of choice’.

Key accountabilities

• Input
  into the JUBP development with strong and in depth commercial and
  Customer insights working with brand team, innovation Team, Field sales
  team and Finance team.Actively support volume forecasting via use of
  trends and analyses of data as a primary input.
• Make marketing BTL/TTL concepts operational.
• Identify sales gaps in regions and propose corrective action.
• Inputs Joint Customer plans (JCP) for Top Customers and ensured ruthless planning of the agreed activities within the JCP.
• Own the development of BTL program plans and agree the roles and responsibilities key resources and budget implications.
• Develops compelling Customer Propositions for Sales Driver activities using detailed brand & customer knowledge.
• Management
  of cross functional project teams for effective planning of BTL
  activities (coordinate and ensure each team delivers the requirement for
  bold execution on time
• Ensure All BTL Marketing activities
  proposals are in line with the trade strategy and that customer insight
  Field constraints and customer information are considered.
• Ensure key controls are in place and respected for each activity.
• Ensure
  field teams and company staff engagement to programs through clear and
  inspiring briefings with support capability team when applicable.
• Support M&E of activities working with CPAM/Brand team/Finance.
• Deliver all projects on or under agreed budget.
• Management One plan review meetings
• Working
  very closely with brand team, and starting with strong insights, this
  role leads the creation of high quality and scalable single brand
  Shopper Marketing growth drivers for execution. The creation is for all
  beer/spirt Trademark brands including innovations.Delivers Inspiration
  and Toolkits that are ‘Channel Ready’ across countries for Execution.
• Working
  with and managing Agencies to set very highest standards and deliver
  the very latest and best Shopper Marketing work in the industry.Deliver
  tools that confirm to the developed Physical Availability principles,
  covering the full Path to Purchase, and in accordance with the M&E
  learnings.This role will also control the flexible resourcing work plan
  across all Shopper Marketing and Brand teams. As part of this the role
  will take budgetary responsibility for ‘creation’, and the selection of
  appropriate agencies and the agency models.

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Qualifications and Experience Required:

• Bachelor’s degree in a relevant field
• Strong commercial acumen and an understanding of the Tanzanian beer/spirit market
• 4+ years of work experience in Commercial/Marketing Functions
• Computer literacy (Microsoft environment)

Skills/knowledge

• Minimum 3 years Brand marketing, sales role
• Able to demonstrate success in developing & leading team. Evidence of strong leadership and influencing skills
• Excellence project management skills that deliver projects on time and on budget
• Strong influential skills
• Strategic thinkers
• Competitive intelligence & insights
• Measure and evaluation of projects.
• Good interpersonal communication skills

Celebrating
our inclusive and diverse culture is core to Diageo’s purpose of
“celebrating life every day everywhere”. This purpose is, in itself,
inclusive in nature, as it values everybody irrespective of background,
disability, religion, gender or ethnicity.

Our ambition is to
create the best performing, most trusted and respected Consumer Products
Company in the world. To achieve these, we need the world’s very best
people.

We’re looking for people with creativity, boldness and a
sense of purpose to take Diageo and our timeless, pioneering brands to
the next level.
Feel inspired? Then this may be the opportunity for you.

Worker Type : Regular
Primary Location: Dar es Salaam
Go to our Homepage To Get Relevant Information.
Application deadline: December 07th, 2024.
This is Full-time Job, To submit your application, please follow the link provided below.