Senior Premium Trade Manager at Serengeti Breweries Limited (SBL)

Serengeti Breweries Ltd (SBL)

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Serengeti Breweries Limited (SBL) Jobs 2024

Senior Premium Trade Manager at Serengeti Breweries Ltd (SBL) November 2024

locations Dar es Salaam, Tanzania
Job Type: Full-time
job requisition id JR1106146

Job Description :
About us
From Arthur Guinness to Johnnie Walker, our business
was founded on people of great character, and in 250 years, nothing has
changed. We’re the world’s leading premium alcohol company. Our brands
are industry icons. And our success is thanks to the strength of our
people, in every role. It’s why we trust them with our legacy and reward
them with the career-defining opportunities that they deserve. Our
ambition is to build the best performing, most trusted and respected
Consumer Products Company in the world. To achieve these, we need the
world’s very best people. Feel encouraged? Then this may be the
opportunity for you.

SBL was incorporated in 1988 as Associated Breweries Limited and
changed its name to Serengeti Breweries Limited in 2002 and commenced
commercial operations in 1996 with one brewery in Dar es Salaam. The
company was acquired by EABL in October 2010 and has three breweries
located in Dar es Salaam, Mwanza and Moshi.

SBL flagship brand is
Serengeti Premium Lager. Other brand portfolios include Guinness and
Plisner. Headquartered in Dar es Salaam, SBL is also the distributor of
several global Diageo international renowned spirit brands such as
Johnnie Walker®, Smirnoff Vodka®, Bailey’s Irish Cream ®, Richot®, Bond 7
Whiskey® and Gilbeys Gin®

Purpose of the role:

• The
  Senior Premium Trade Manager role is responsible for leading and
  managing Modern Trade – comprising Key Accounts, both On and Off Trade.
  Key account management is needed to shift perceptions from a commodity
  to a value-add and partner relationship. Manage a set of key accounts at
  HQ level along with commercial relationships. KPI’s are Net Sales Value
  (NSV), Market share and innovation targets.
• The role is
  responsible for the development of fresh thinking approach to reach top
  customers. This is not limited to gifting strategy, party serve
  execution, etc.
• Senior Premium Trade Manager will enforce the
  teams to execute 12 months Joint Business Plans needed to shift
  perceptions from a commodity to a value-add and partner relationship.
• The
  role is Responsible for creation and management of a tactical budget
  held within SBL to build distribution and rate of sales in these
  accounts.

Top Accountabilities:

• Win
  Through Great Execution: Directly responsible for the performance of
  the premium trade team, inspiring them to deliver commercial and
  financial targets for the market.
• Invest in Talent: Coach the team to step change performance, achieve career potential and create a robust succession pipeline.
• Bring
  the Diageo Purpose to Life: A successful Senior Premium Trade Manager
  is a leader who builds Diageo reputation in luxury and in the market
  generally – both with customers and suppliers. The individual is
  expected to impeccably role model the ethics and compliant behaviours
  expected of a leader in our business.
• Create Possibilities:
  Manages change sensitively by giving clear directions and encouraging
  others to approach him/her during times and issues of uncertainty.
  Demonstrates strong one to one coaching capability. Goes beyond the norm
  to be exceptional and inspires others to do the same. Creates and
  implements breakthrough ideas with flair. Delivers results through
  flawless execution. Enables the team to win and positively impact the
  broader business.
• Consistently Delivers Great Performance:
  Demonstrates deep personal accountability for performance and drives
  this through the team. Focuses on priorities demonstrating rigour and
  brilliant execution in everything, consistently. Moves easily between
  strategy and operational detail.
• Partnership with key accounts:
  Lead teams to develop and maintain great relationships and business
  partnerships with key accounts. Define and deliver medium and long-term
  premium trade business plans and the strategy (JUCP) for their
  implementation around a total alcohol, one-portfolio approach. Define
  customer trading terms (e.g. bonus, credit, discounts) in commercial
  planning, following guidelines from Finance Decision Support. Identify
  business opportunities, emerging trade trends and insights, and develop
  innovative ideas in strategic accounts.
• Manage investment to ensure mutual benefit for the retailer and Diageo.
• Delivery
  of sales objectives: Ensure that the team achieve objectives in terms
  of availability, visibility, volume, margin, quality (e.g., RQI), and
  customer price of products.
• Compliance: Ensure that the team
  members are well-trained and aligned with the Diageo Marketing Code,
  COBC and all corporate compliance guidelines.

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Qualifications:

• Minimum 5 years Sales and/or Customer Marketing experience and Brand Knowledge
• HND/University Degree
• A
  strong track record in Sales, preferably in selling either within or
  outside the Beverage industry. Particularly critical is previous
  experience of account management or other customer facing roles.
• Strong
  influencing skills, able to set a vision and inspire clients. Authentic
  in all interactions and able to build true partnerships with customers
  and internally with other functions.
• A strong and broad track
  record in Commercial with experience of leading strategic planning with
  customers and P&L/financial data accountability.
• Good track record with translating strategy into action.
• Influencing and interpersonal skills.
• Excellent communication and interpersonal skills
• Strong ability to multi-task and operate with pace and agility
• Ability to find pertinent solutions in a dynamic and fast-running environment.
• Willingness to experiment and learn.
• Valid driving license and strong driving experience

Worker Type : Regular
Primary Location: Dar es Salaam
Go to our Homepage To Get Relevant Information.
Application deadline:  November 21st, 2024.
This is Full-time Job, To submit your application, please follow the link provided below.