E-Commerce Manage at Serengeti Breweries Limited (SBL)

Serengeti Breweries Ltd (SBL)

Jobs in Tanzania 2024: New Job Vacancies at Serengeti Breweries Limited (SBL) 2024

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Serengeti Breweries Limited (SBL) Jobs 2024

E-Commerce Manager

E-Commerce Manage at Serengeti Breweries Ltd (SBL) September 2024

locations Dar es Salaam, Tanzania
time type Full time
job requisition id JR1101758

About us
From Arthur Guinness to Johnnie Walker, our business
was founded on people of great character, and in 250 years, nothing’s
changed. We’re the world’s leading premium alcohol company. Our brands
are industry icons. And our success is thanks to the strength of our
people, in every role. It’s why we trust them with our legacy. And it’s
why we reward them with the career-defining opportunities that they
deserve. Our ambition is to create the best performing, most trusted and
respected Consumer Products Company in the world. To achieve these, we
need the world’s very best people. Feel inspired? Then this may be the
opportunity for you.

SBL was incorporated in 1988 as Associated
Breweries Limited and changed its name to Serengeti Breweries Limited in
2002 and commenced commercial operations in 1996 with one brewery in
Dar es Salaam. The company was acquired by EABL in October 2010 and has
three breweries located in Dar es Salaam, Mwanza and Moshi.

SBL
flagship brand is Serengeti Premium Lager. Other brand portfolios
include Guinness and Plisner. Headquartered in Dar es Salaam, SBL is
also the distributor of several global Diageo international renowned
spirit brands such as Johnnie Walker®, Smirnoff Vodka®, Bailey’s Irish
Cream ®, Richot®, Bond 7 Whiskey® and Gilbeys Gin®.

Job Description:
Complexity of Role:

• Requires
  a person who is extremely organized, dependable, and self-motivated
  with the ability to excel in a hands-on, fast paced environment.
• Disciplined & creative leader with the ability to bring to life Diageo’s world- class line of brands.
• Build
  strong relationships & expand influence to get things done at pace.
  This includes juggling numerous projects at one time and can flex their
  style based on the stakeholder/function you are interacting with.
• Ability to work within a complex matrix organization & handle ambiguity well.
• While this role does not have any direct reports, the ability to lead and influence decisions and decision makers is critical.

Responsibilities:

• Lead
  the digital agenda within the business as an eCommerce Manager. You’ll
  develop and implement a digital strategy to drive overall category
  growth and our share within it. You’ll be combining and using digital
  marketing skills, commercial capability, data, and analytics to identify
  insights and implement unique digital activations.
• The
  eCommerce Manager will lead the development and execution of our
  e-commerce strategy, developing strong relationships with marketplaces
  and retailers to build targeted growth plans, activate our brands
  digitally and assess the data to measure results and contribute to
  broader channel and category insights.
• This role will work
  closely with our marketing, customer marketing brands teams as well as
  the Sales Teams to develop solutions for this important channel, and
  work with our Diageo sales teams and broker partners to build lasting
  partnerships with our customers.
• Manages / executes the commercial ecommerce calendar.
• Leads
  commercialization/ tailoring of brand & portfolio activities into
  channel & customer programs that deliver the overall commercial plan
  aligned to MBPs.
• Contribute into building of trade strategy
  through key elements related to ecommerce and route to market while
  unlocking opportunities and risk that would deliver value for the
  business.
• Building and executing big, scalable insight driven programs that can be executed across customers for modern trade / segments.
• Develops
  and executes customer specific retail programs / segment programs
  intended to drive traffic, increase basket size, and/or increase
  conversion.
• Working very closely with our numerous agency resources as well as finance, legal, and our distributor partners.
• Onboard and build JUCPS to unlock full potential of our ecommerce partners
• Understanding of data and insights and a pre-existing knowledge of ecommerce customers, shoppers, and other key segments.
• Responsible
  for the ecommerce programs from initial brief through to final toolkit
  development and customer proposition (as well as supporting execution
  and final M&E).
• Responsible for ensuring that the programs
  are commercially viable and drive category growth (and brand growth
  ahead of the category).
• Owns Sales Cycle Briefing for ecommerce.
• Ensures KPIs/M&E in place.

Key Accountabilities

• Strategic
  development – ability to analyze data and draw insights relevant to
  build strategies that support relevant channels needs in service of
  delivering the business ambition.
• This role is accountable for
  developing and imbedding our e-commerce strategy within Diageo and
  support the sell-in of e-commerce plans with our key retail partners.
• This
  role will coach our brand and customer marketing teams, to ensure we
  are creating omni channel programming to deliver against brand and
  customer volume growth plans.
• The E-Commerce Manager will serve
  as the expert for our sales teams with customers to assist in the
  development and implementation of programming.
• In addition, this
  role will analyze business performance within the channel, and build
  out insights related to consumer trends in digital and ecommerce through
  the collection and interpretation data where available
• Execution
  – Ability to build, adapt and/or build big, creative programs. To
  develop & translate customer & shopper insights into customer
  specific activities/ programs and execute these brilliantly.
• Performance
  management – ability to deliver programs that generate revenue while
  tracking performance by consistently measuring and intervening to make
  sure the programs deliver / exceed targets. Timely escalations and
  course correction based on judgement from the performance tracking.
• Stakeholder
  management – ability to build relationships and leverage these in
  service of business outcomes. This across internal and external
  stakeholders including but not limited to finance, sales, marketing,
  supply, agency partners, customers, and distributors.
• People management – Ability to build and get the best out of teams through clear KPIs, coaching and capability building.

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Qualifications and Experience Required

• Bachelors degree required
• 3-5 years of experience in an omnichannel and e-commerce sales function within Consumer Packaged Goods Industry required
• Healthy mix of performance and creative marketing skills
• Office suite proficient including intermediate excel and strong PowerPoint skills
• Prior involvement and proven advocacy in the digital and ecommerce space more broadly is added advantage
• Knowledge base of eCommerce partners within the market.

Skills

• A proven track record in either Marketing and/or Sales (Customer Marketing)
• Strong creative judgment and good commercial understanding (of our customers and their shoppers)
• Strong understanding of ecommerce channels, shopper insights etc. to develop brilliant shopper programs.
• Strong affinity to and understanding of the principles of ecommerce channels/ segments selling and customer/consumer engagement.
• An
  individual who understands how to get things done within Diageo and can
  influence across a broad network of the organization –
• An ability to inspire agencies to deliver great work and ideally some experience of working with key customers.

Worker Type : Regular
locations Dar es Salaam, Tanzania
Go to our Homepage To Get Relevant Information.
Additional Locations :
Application deadline: 07th October, 2024.