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| Serengeti Breweries Ltd (SBL) |
Jobs in Tanzania 2024: New Job Vacancies at Serengeti Breweries Limited (SBL) 2024
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Serengeti Breweries Limited (SBL) Jobs 2024
Brand Ambassador at Serengeti Breweries Ltd (SBL) August 2024
locations Dar es Salaam, Tanzania
time type Full time
job requisition id JR1102349
About us
From Arthur Guinness to Johnnie Walker, our business
was founded on people of great character, and in 250 years, nothing’s
changed. We’re the world’s leading premium alcohol company. Our brands
are industry icons. And our success is thanks to the strength of our
people, in every role. It’s why we trust them with our legacy. And it’s
why we reward them with the career-defining opportunities that they
deserve. Our ambition is to create the best performing, most trusted and
respected Consumer Products Company in the world. To achieve these, we
need the world’s very best people. Feel inspired? Then this may be the
opportunity for you.
SBL was incorporated in 1988 as Associated
Breweries Limited and changed its name to Serengeti Breweries Limited in
2002 and commenced commercial operations in 1996 with one brewery in
Dar es Salaam. The company was acquired by EABL in October 2010 and has
three breweries located in Dar es Salaam, Mwanza and Moshi.
SBL
flagship brand is Serengeti Premium Lager. Other brand portfolios
include Guinness and Plisner. Headquartered in Dar es Salaam, SBL is
also the distributor of several global Diageo international renowned
spirit brands such as Johnnie Walker®, Smirnoff Vodka®, Bailey’s Irish
Cream ®, Richot®, Bond 7 Whiskey® and Gilbeys Gin®.
Job Description:
Purpose of the role
The Brand Ambassador will work primarily
in the high-end segments of the on-trade Channel (4 & 5 stars). They
will work closely with the On Trade channel’s Marketing and Sales teams
to achieve targets.
The role regularly engages with groups of HNW individuals delivering world class brand immersion experiences to them.
Key Accountabilities
- Customer
Relationship Management: Build strong relationships with customers and
consumers through regular engagement with a clear agenda that derives a
desires outcome i.e enhance brand awareness, build brand equity and
increase sales and profitability. - Sales: Achieve targeted
profits, volume targets and customer service levels as outlined in the
business plans by developing & implementing sales strategies for
each individual accounts in liaison with the Commercial Managers. - Identify
and research new customers with the Commercial or key account managers
and agree on the plan to maximise Reserve brand sales in these accounts. - Building Brand Capability: Provide specialist knowledge to customers through regular trainings on Premium Spirits.
- Brand
Building Activity: Assess the market to identify action opportunities
to present our Premium Spirits portfolio to maximise brand strength and
sales volume. This will be carried out alongside implementing the
customer marketing plans for these brands. - Tactical Activities
Collect information for category/ brand performance in the Accounts,
analyse brand movements, and complete sales analysis for the brands.
Qualifications, Required Experience & Skills, and Competencies
- Bachelor’s degree in relevant field
- Certifications.
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Required Experience
- 2- 5 years of experience in direct Sales or F&B Sales, preferably in high-end hotels or luxury boutiques.
- Ability to be the spokesperson for the luxury brands: should be able to “reflect the luxury.
Skills and Competencies
- A
passion for luxury and Reserve with an understanding of competitors,
distributors, and key customers: their businesses and particularly their
shoppers/consumers in the Reserve universe - Exceptional relationship skills: proven ability to network and influence across functions and levels.
- Knowledge
and ability to coach others in both the Diageo Way of Selling (DWS) and
Diageo Way of Brand Building (DWBB) capabilities and tools. - Excellent public speaking skills and reach out to a range of audiences through presentations and written communication.
Celebrating
our inclusive and diverse culture is core to Diageo’s purpose of
“celebrating life every day everywhere”. This purpose is inclusive in
nature, as it values everybody irrespective of background, disability,
religion, and gender.
Our ambition is to create the best
performing, most trusted and respected Consumer Products Company in the
world. To achieve these, we need the world’s very best people.
We’re
looking for people with creativity, boldness, and a sense of purpose to
take Diageo and our timeless, pioneering brands to the next level.
Feel inspired? Then this may be the opportunity for you.
Worker Type : Regular
Primary Location: Dar es Salaam
Go to our Homepage To Get Relevant Information.
Additional Locations :
Job Posting Start Date : 2024-08-23
