Brand Manager – Innovations at Serengeti Breweries Limited

Serengeti Breweries Ltd (SBL)

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Serengeti Breweries Limited (SBL) Jobs 2024

Brand Manager – Innovations at Serengeti Breweries Ltd (SBL) July 2024

locations Dar es Salaam, Tanzania

About us
From Arthur Guinness to Johnnie Walker, our business
was founded on people of great character, and in 250 years, nothing’s
changed. We’re the world’s leading premium alcohol company. Our brands
are industry icons. And our success is thanks to the strength of our
people, in every role. It’s why we trust them with our legacy. And it’s
why we reward them with the career-defining opportunities that they
deserve. Our ambition is to create the best performing, most trusted and
respected Consumer Products Company in the world. To achieve these, we
need the world’s very best people. Feel inspired? Then this may be the
opportunity for you.

SBL was incorporated in 1988 as Associated
Breweries Limited and changed its name to Serengeti Breweries Limited in
2002 and commenced commercial operations in 1996 with one brewery in
Dar es Salaam. The company was acquired by EABL in October 2010 and has
three breweries located in Dar es Salaam, Mwanza and Moshi.

SBL
flagship brand is Serengeti Premium Lager. Other brand portfolios
include Guinness and Plisner. Headquartered in Dar es Salaam, SBL is
also the distributor of several global Diageo international renowned
spirit brands such as Johnnie Walker®, Smirnoff Vodka®, Bailey’s Irish
Cream ®, Richot®, Bond 7 Whiskey® and Gilbeys Gin®.

Scope of the role
To deliver breakthrough business
performance on the brand category while building the equity and future
value of the category. To develop a brand strategy that supports
delivery of the marketing strategy and that ensures that the brand is
firmly established among the most aspirational category in Tanzania.

Purpose of the role
This
is an extraordinary opportunity to work in innovations and shape the
future of SBL, one of the leading organizations in Tanzania. You will
embrace this challenge & demonstrate a burning passion for creative,
innovative thinking balanced with a black-belt in launch execution. A
key part of this role is to ensure the use of creative excellence,
disciplined project leadership and management in crafting new
opportunities and brands from multiple start points.

Leadership Responsibilities and Decision-Making Rights
The
role will require the incumbent to develop broad cross functional
working relationships across commercial, business support and supply
community interfaces. Furthermore, this role will need to develop strong
relationships with the Global Brand Team and Regional team. The role
also requires strong team leadership to deliver brilliant execution
through agency partners for both above-the-line and below-the-line work
to deliver the innovations in an accessible way that meets consumer
needs and is profitable to the business.

1. Product Innovation:
Through a natural instinct of what consumers want, lead the development
of Concepts, Design & Communications for both new brand launches as
well as brand extensions on existing brands. Complete this through the
GATE process, influencing & inspiring the organisation behind your
vision.

2. Brand Strategy: Development of the brand strategy in
alignment with the marketing strategy as well as the annual Pricing
Strategy. Develop and implement insight-based activities, strong
creative campaigns and communication channel strategies for the brand
ensuring optimal investment of A&P resources to deliver business
results for the brand.

2. Project management: Leading the
development of multi-innovation projects at once, you will be an expert
in project management & mastering a range of project management
tools will deliver all projects on time & within budget.

3.
World-Class Execution Launches: Working in partnership with the Supply
brand change managers and Commercialization Managers to develop and
commercialize the product innovation. Will require clear setting the
execution standards and goals for launches, delivering & executing
full consumer & commercial launches flawlessly, to time & to
budget. This will include new brand launches as well as rolling out
proven innovations from other markets.

4. Influencing &
Inspiring; It is critical that you can effectively influence &
inspire the cross-functional project team to deliver the Ambition. This
means genuine relationships, tough conversations when needed & above
all to be a Master of inspiring the business to the opportunity the
innovation has for the business in the future.

5. Performance
management: Through a strong understating of the business and
understanding the relative commercial levers required to deliver the
performance ambitions you will consistently measure and intervene to
make sure all projects deliver to target. Timely escalations and course
correction based on judgement from the performance tracking.

Key Relationships:
Marketing team, Technical and brand change team, Finance team, Consumer
research team, Sales and commercial team, Procurement team, Corporate
Affairs team, Supply chain team, Quality and Brand assurance team, 3rd
party agencies.
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Qualifications and experience required.

• You
  have Bachelor’s degree with 5+ years of consumer marketing, innovation
  or commercial experience & have a proven track record of amazing
  results.
• You will demonstrate meticulous project management,
  strong marketing judgement & commercial grounding to ensure delivery
  of plans.
• You will have strong entrepreneurial flair to both
  identify new opportunities & navigate your project challenges
  through the complex business landscape.
• A great communicator,
  you build strong interpersonal networks within the business & have
  the ability to manage stakeholders in a clear concise manner.
• You
  are comfortable managing complexity with a demonstrated track record of
  managing an agenda of multiple priorities & stakeholders, juggling
  multiple projects & complex project timeline.
• You
  demonstrate drive, delivery & determination. Resilience is key! The
  ideal candidate be result oriented with a track record of consistently
  delivering strong performance.
• Line management & leadership. Leading, inspiring & coaching cross functional team members and 3rd party agencies.

Qualifications:

• Educated
  to Graduate level in a related field. CIM qualification is an added
  advantage. Brand management knowledge. Proficient computer ski.
  Strategic thinking and analytical skills.

Worker Type : Regular
Primary Location: Dar es Salaam
Additional Locations :
Go to our Homepage To Get Relevant Information.
Application deadline: August 2nd, 2024.