Marketing Coordinator at DKT International

Marketing Coordinator at DKT International Tanzania July 2024

Job Title: Marketing Coordinator, DKT Tanzania
Location: Dar es Salaam, Tanzania
About DKT International
DKT
International is a social marketing organization whose core mission is
the provision of safe and affordable options for family planning and
HIV/AIDS prevention. DKT International is one of the largest private
providers of family planning and reproductive health products in the
developing world, with a presence in over 50 countries. As an innovative
social enterprise DKT is constantly seeking new ways to meet consumer
and healthcare provider needs for family planning and reproductive
health products and services.

Since DKT International started
operations in Tanzania in 2014, it has grown to be one of the leading
private providers of contraceptive and reproductive health products
across the region through its brands of condoms (Kiss, Bull, Fiesta),
Trust Contraceptives, and Kare reproductive health products among
others. DKT is a dynamic, entrepreneurial and healthminded organization
where individuals can make a difference in improving the lives of
people.

Position Summary:
The
Marketing Coordinator will be a key member of the DKT Tanzania team and
will be responsible for working with DKT East Africa’s Regional
Marketing Manager and DKT Tanzania’s National Sales Manager (NSM) to
deliver results in line with the company’s annual sales targets, revenue
targets, and overall business plan. The overall scope of the role is to
ensure effective implementation of marketing strategies and plans to
drive brand awareness and intent to use, growing DKT Tanzania brand
presence and sales.

Key Accountabilities /Responsibilities
Contribute to development of East Africa annual marketing strategy providing DKT Tanzania building blocks by collaborating to:

• Analyze prior year marketing plan performance.
• Ensure deep understanding of each brand’s target audience, including insight development; conduct market research as necessary.
• Evolve
  brand positioning and develop key brand messages to deliver annual
  targets. oWrite creative brief and partner with agency/graphic designer
  to develop marketing campaigns and materials for above and below the
  line execution.

Collaborate with Regional Marketing Manager
and National Sales Manager to develop 360 ATL/BTL tactical
communications plan to deliver annual marketing plan awareness, trial,
and sales goals:

• Develop an
  integrated, holistic, multi-touchpoint media plan that reaches consumers
  when and where they are most receptive to brand messaging to build
  share and brand equity.
• Track local, traditional and digital,
  OOH marketing strategies and campaigns implementation and communicate
  opportunities to improve coverage on media.
• Lead analysis and
  adoption of new media trends driven by changing consumer media behavior.
  Fully entrench digital, mobile and social media strategies into
  relevant programs, whilst developing required partnerships and
  capabilities to accelerate the shift towards interactive media.
• Conduct
  competitor tracking, analysis and reporting to ensure distinctive
  positioning for DKT brands, and no infringement of copyrights.
• Manage Sales Promotions and Campaigns Calendars to maintain consistent cross functional communication and continued engagement.

Lead implementation of DKT Tanzania national marketing and communications plans:

• Partner
  with agency and/or graphic designer on execution of marketing campaigns
  such as email, event, social media, or content marketing.
• Coordinate product, event, or content email marketing campaigns, including copy, scheduling, testing, and database management.
• Support creation, proofread, and edit copy for various marketing channels, ensuring consistent voice.
• Assist with developing and managing content and social media marketing programs, including blogs and public relations efforts.
• Independently
  coordinate marketing and community events, including overseeing
  logistics, managing registrations, coordinating with vendors, creating
  itineraries, and ordering marketing collateral.
• Coordinate
  training programs through venue bookings, facilitating trainers,
  registration of participants, mobilization to increase products uptake.

Monitor, analyze, and evolve marketing messages and communications
plans as necessary to meet awareness, trial, and sales goals:

• Evaluate
  and monitor campaign performance on an ongoing basis by analyzing key
  metrics including brand performance, value for money, and ROI, and
  creating comprehensive reports.
• Identify, assess and maintain
  strategic marketing asset opportunities to build brand equity. Ensure
  the execution of assets to maximize the ROI on each asset.

Other responsibilities:

• Manage
  relationships with external vendors to ensure high-quality and timely
  execution of marketing programs, and to ensure competitiveness.
• Coordinate
  effectively with cross functional teams to ensure marketing and sales
  activities are aligned and as beneficial as possible.
• Assume additional responsibilities as assigned.

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Education, Experience and Skills:

• Bachelor’s degree in Business Administration, Marketing, Communications, or a related field
• 5 years of experience in marketing
• Demonstrated
  experience working across a variety of marketing platforms and
  channels, and knowledge of marketing and media best practices, including
  social, digital, and email marketing
• Demonstrated experience
  working with agencies, coordinating marketing and community events,
  assisting with the development, execution, and monitoring of marketing
  activities
• Demonstrated excellence in writing, speaking, and presenting, including outstanding copywriting and proofreading
• Excellent analytical skills and demonstrated experience analyzing metrics and creating reports and recommendations
• Strong organizational and project management skills
• Strong command of MS Office

Key Qualities and Characteristics:

• Keen attention to detail
• Self-starter able to independently move projects forward, prioritize tasks, and meet deadlines
• Ability to multitask, work independently and collaborate effectively with a team
• High level of creativity

MODE OF APPLICATION:
Interested candidates to send their applications to recruitment@dkthealthcare.org by 31st July 2024 – to include cover email/leber & resume. Email subject line must read:
“Marketing Coordinator, Tanzania”
Go to our Homepage To Get Relevant Information.
Only shortlisted candidates will be contacted. Work references should be available upon request.