Marketing Manager at ENGIE Energy Access Tanzania

Marketing Manager
Marketing Manager at ENGIE Energy Access June 2024
Job Title: Marketing Manager
Requisition ID: 27846
Location: TZ
Department: Business
Reporting line:
Head of Commercial Department
Location: Arusha, Tanzania
Job Grade: 16

About ENGIE Energy Access
ENGIE
Energy Access is the leading Pay-As-You-Go (PAYGo) and mini-grids
solutions provider in Africa. The company develops innovative, off-grid
solar solutions for homes, public services and businesses, enabling
customers and distribution partners access to clean, affordable energy.
The PAYGO solar home systems are financed through affordable instalments
from $0.19 per day and the mini-grids foster economic development by
enabling electrical productive use and triggering business opportunities
for entrepreneurs in rural communities.

With over 1,800
employees, operations in nine countries across Africa (Benin, Côte
d’Ivoire, Kenya, Mozambique, Nigeria, Rwanda, Tanzania, Uganda and
Zambia), over 1.9 million customers and more than 9 million lives
impacted so far, ENGIE Energy Access aims to impact 20 million lives
across Africa by 2025.
www.engie-africa.com
www.linkedin.com/company/engie-africa

Job Purpose
Responsible for ENGIE Mobisol (MySol) brand
development, corporate identity, communications strategy, and marketing
campaigns. This includes ensuring a coherent identity in line with
company values, mission, brand design, and coherent communications
targeting all stakeholders, customers, employees, investors, and other
partners. Accountable for the Company’s market share growth through
departmental activities to drive the successful business strategy.

Responsibilities

• Development, implementation, and maintenance of corporate identity, brand strategy, and marketing campaigns.
• Development and improvement of ENGIE Mobisol marketing policies, guidelines, and processes.
• Regular monitoring and reporting of the marketing performance and Budget planning to the Head of Commercial.
• Understanding
  the customer behaviors and patterns; to develop and advise the company
  on the right products and bundles to offer solutions in addressing
  market demand, while delivering excellent customer experience.
• Lead
  and set the Trade Marketing strategy across a portfolio of brands and
  customer base for sustainable and steady business health and growth.
• Lead
  and oversee short and long-term ENGIE Mobisol UK LTD Trade Marketing
  projects, promotional materials, and tactical campaigns for sales,
  portfolio, eNPS and Health & Safety (HSE)
• Support internal
  and external stakeholders to ensure projects and Commercial &
  Customer Finance support activities are completed to specifications and
  deadlines in achieving optimally the overall business goals
• Conducts
  trade marketing, business analysis, performance analysis, and
  competitive analysis weighing them against business-set targets and KPIs
  to determine the effectiveness of sales initiatives and implement
  necessary changes and solutions. Create a competitive advantage for the
  business to compete effectively and efficiently, through responsiveness
  rather than reactively.
• Product management to identify market
  needs through different surveys and research, recommend future product
  lines, product roadmap, introduce well in the marketplace, and monitor
  the performance trend and recommend improvements periodically
• Align
  any Trade Marketing activity, point of sale, and value-adding items to
  ensure best-in-class quality and cost-effectiveness with
  internal/external designers and suppliers. Where applicable,
  coordination of legal requirements for consumer or trade promotions in
  uplifting uptakes and loan repayments
• Partnering and building
  relationships with Commercial & Supply Chain teams across the
  country to support operations or National sales initiatives, including
  appraising new product ideas and packaging changes.
• Development, implementation, and maintaining digital sales platforms to increase sales channels
• Formulate strategies and lead digital marketing strategy to ensure ENGIE Mobisol UK LTD footprint in the digital space.
• Motivate and influence the sales team to ensure that the team stays motivated and focused to achieve their targets.
• Subordinates’ effectiveness: 
• Regular review of departmental duties and skill requirements
• Ensure staff understands the context of their roles in relation to the EEA strategy
• Ensure staff in your department when performing their duties exhibit proper / acceptable behavior
• Ensure
  performance consequences are taken in your department i.e., recognize
  best performers and manager poor performers from time to time through
  both, formal and informal feedback
• Assess and monitor the training and development needs of the staff in the department
• Ensure staff have the resources they require to perform their work
• Undertake any other duties as assigned by Line management from time to time.

At
EEA, we have high expectations for our team leaders/managers. Each team
leader/manager plays a key role in creating an exceptional experience
not only for our customers but for every person on our team. Our team
leaders/managers help EEA realize our ambitious goals while developing
their own leadership skills and facilitating growth for their direct
reports.

We believe that great Manager:

• Deliver
  ambitious results: As a high-performing and accountable leader, you
  create an enabling environment for effective action and bold decision
  which contribute to successful delivery of results.
• Act with
  integrity: As an ethical leader you are honest, respectful, objective,
  and transparent. You create and build upon a foundation of trust and
  openness.
• Inspire and mentor the team: As an inspirational
  leader you walk the talk. You empower and coach your team with trust and
  humility.
• Are accessible: as an accessible leader, you develop
  and maintain deep connections with stakeholders through approachability
  and active listening.
• Ensure diversity and inclusion: as an inclusive leader, you ensure diversity and foster a sense of belonging.

Accountabilities

• Marketing Budget
• Marketing Team Performance
• Enforcement of marketing policy
• Quality of departmental service
• He/she is accountable to check before approving all financial request

Knowledge and skills
Experience:

• Minimum 5 years of experience in the Marketing field
• Minimum 2-3 years of marketing Leadership experience
• Experience in Budget Management, Performance, and Team Management.
• Academic background or related qualification in trade, marketing, media, design, business or related discipline
• Proven
  track record of management experience within the inter-divisional
  context of trade marketing or Business development departments
• Experience in international renewable energy/ solar off-grid public relations
• Work experience with African stakeholders
• Thorough knowledge of trade marketing principles, brand, product, and service management
• Deep understanding of trade marketing dynamics in East Africa
• Strong leadership skills and initiative team player
• Ability to identify priorities and to meet targets
• Excellent interpersonal, written, and oral communication skills
• Willingness to travel

Qualifications:

• A minimum of bachelor’s degree in marketing, communication, public relations or any other business-related degree.
• A Master’s Degree is an added advantage.

Language(s):
Fluency in Swahili and English languages with excellent verbal communications skills.

Technology:
Experience in using Microsoft applications, computer, design tools and smartphone literate.

We
thank all applicants for their interest, however due to the large
volume of applications we receive, only shortlisted candidates will be
contacted.

ENGIE is an equal opportunity employer, promoting
diversity and committed to creating an inclusive environment for all.
All applications are screened based on business needs, job requirements
and individual qualifications, without any regard to origin, age, name,
sexual identity, orientation or preference, religion, marital status,
health, disability, political opinions, union involvement or
citizenship. Our differences are our strengths!

Business Unit: GBU Flexible Gen & Retail
Division: Energy Access
Legal Entity: ENGIE MOBISOL UK Ltd, Tanzania Branch
Contract Type: Fixed-Term
Job Type: Full – Time
Professional Experience: Skilled ( >3 experience <15 years)
Education Level: Bachelor’s Degree