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Limited 2024
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Airtel Tanzania PLC Jobs 2024
Digital Growth Manager at Airtel June, 2024
About us
Airtel
Tanzania PLC is one of the leading providers of telecommunications and
mobile money services with operations across Tanzania. Headquartered in
Dar es Salaam, Airtel Tanzania ranks amongst the top 3 mobile services
providers in Tanzania in terms of subscribers. Airtel Tanzania offers an
integrated suite of telecommunications solutions to its subscribers,
including mobile voice, data services as well as mobile money services
both nationally and internationally. Airtel Tanzania aims to continue
providing a simple and intuitive customer experience through streamlined
customer journeys.
Airtel Tanzania PLC was launched in
October 2001 and is Tanzania’s most innovative mobile phone operator,
which has introduced many “firsts” in the telecommunications sector.
Role Purpose
The
Digital Growth Manager, lives at the intersection of product
monetization, marketing and development. The role holder is responsible
for the creation and implementation of digital acquisition and growth
strategies that achieve consistent revenue growth and customer loyalty.
The
role holder will be responsible for developing and owning sales and
marketing strategy, go-to-market strategy and planning, lifecycle
management, affiliate marketing management, campaign planning &
management, customer/partner funnel optimization, external stakeholder
management.
The role holder should be obsessed with excellent
tracking performance and is expected to constantly have/source the
requisite data to prove what’s working and what isn’t, and to effect
timely corrective action as required. Strong commercial acumen and
ability to come up with ideas for driving product growth, customer
acquisition, customer lifetime value, customer retention, revenue growth
and profitability is key to the role
The role holder should be
obsessed with excellent tracking performance and is expected to
constantly have/source the requisite data to prove what’s working and
what isn’t, and to effect timely corrective action as required. Strong
commercial acumen and ability to come up with ideas for driving product
growth, customer acquisition, customer lifetime value, customer
retention, revenue growth and profitability is key to the role
Key Responsibilities:
1.Drive Data users & Revenue through Digital Platforms.
- The
Growth Manager is accountable as a business leader for the achievement
of the new growth digital business financial and strategic outcomes. - Actively
participate in developing the digital business commercial strategy (and
its continuous iteration) that defines the short-term and long-term
plans that leverage on Information, Technology, Content Partners and
Digitization capabilities for the business. - Lead the definition
and execution of the business models, products and Go-To-Market
(GTM)/Distribution strategies for the digital business. - Structure
the Consumer segment outcomes and prioritize their execution, ensuring
stakeholders are aligned and all organization resources are mobilized
for the achievement of the intended value. - Own consumer growth
strategy to drive growth, maximize immediate and long-term ROMI and
inform our customer-facing experience across acquisition and retention. - Engage
Key customers and industry stakeholders e.g. content partners to
execute programs that increase growth and deepen product penetration and
adoption. - Responsible for defining and tracking Objective Key
Results (OKRs) and KPIs as part of the monthly business review (MBR)
process. - Participates in the planning to reaffirm priorities and clarify requirements.
- Pre and Post launch design and implement optimization tests across our end-to-end customer funnel.
- Leverage
insights from data to design targeted lifestyle retention and loyalty
programs to sustain usage performance and mitigate churn - Engages stakeholders and senior leaders regularly on all aspects of the digital business for communications and decision-making
2.Working with internal and external customers to drive end to end flawless implementation and executionÂ
- Structure
the Consumer segment outcomes and prioritize their execution, ensuring
stakeholders are aligned and all organization resources are mobilized
for the achievement of the intended value. - Own consumer growth
strategy to drive growth, maximize immediate and long-term ROMI and
inform our customer-facing experience across acquisition and retention. - Engage
Key customers and industry stakeholders e.g. content partners to
execute programs that increase growth and deepen product penetration and
adoption. - Key leader on Strategic Digital Partnership and Tie ups Management, responsible for Vendors engagement, interaction
- Responsible for Project Roadmap implementation
- Responsible for Quality of Services and post Launch management
- Responsible for end-to-end UAT management and integration
- Responsible for alignment to all Key stakeholders (MIS, Sales, IT etc.)
- Execute market and competitive research on VAS space identifying opportunities and influence business decisions.
- Pre and Post launch design and implement optimization tests across our end-to-end customer funnel.
3.Drive innovation
Have 1 innovation a quarter.
4.Grow
Data Brand Saliency & Awareness Own Digital Space by Driving Data
usage and Revenue through strategic digital partnership and Tie ups
5.Any Other Duties as may be assigned from time to time
Qualifications and Experience.
Educational Qualifications & Functional / Technical Skills
- Bachelor’s degree preferably in Marketing, Business Administration/Management, Economics, Commerce or related fields
- A master’s degree in a business field will be an added advantage
Relevant Experience
- 5
years professional Commercial experience – Telecom industry, FMCG,
Fintech, strong experience in Digital Value-Added Service, product
management, customer experience, Project management - Possess extensive business domain knowledge of partnerships, customer, product, sales and market.
- Demonstrable
ability to translate business needs into requirements and define those
in a written format that allows the development teams to align behind
the sales and marketing vision - Ability to inculcate a culture of
excellence – project leadership, accountability, high-performance
teams, customer and market focus, robust solutions, alignment,
discipline, speed and quality.
Other requirements (Behavioral etc.)
-
Drive for Results:Can be counted on to exceed goals successfully; is
constantly and consistently one of the top performers; very bottom-line
oriented; steadfastly pushes self and others for results. - Customer
Focus: Is dedicated to meeting the expectations and requirements of
internal and external customers; gets first-hand customer information
and uses it for improvements in products and services; acts with
customers in mind; establishes and maintains effective relationships
with customers and gains their trust and respect. Creativity:Comes up
with a lot of new and unique ideas; easily makes connections among
previously unrelated notions; tends to be seen as original and
value-added in brainstorming settings. - Interpersonal Savvy:
Relates well to all kinds of people, up, down, and sideways, inside and
outside the organization; builds appropriate rapport; builds
constructive and effective relationships; uses diplomacy and tact; can
diffuse high-tension situations comfortably. - Critical Thinking and Problem solving
- High level of attention to detail and interpersonal skills
- Excellent written, oral communication skills and Negotiation Skills
Deadline for receiving applications is 14th June 2024.
Please
be advised that if you are not contacted within 14 working days of the
advert closing date then you have not been shortlisted.
“Airtel
Tanzania Plc does not charge any fee in connection with the application
or recruitment process. Should you receive a solicitation for the
payment of a fee, please disregard it”.
We are an equal opportunity
employer and value diversity. We therefore do not discriminate against
applicants on the basis of, among others, their race, disability, their
race, disability, religion or gender. All employment opportunities are
decided on the basis of qualifications, merit and business need
