Director of Marketing & Communications at Johari Rotana Tanzania

Director of Marketing & Communications
Director of Marketing & Communications at Johari Rotana May 2024
We
are currently seeking for passionate and dynamic guest focused
Marketing & Communications professionals who pride themselves on
their ability to deliver extraordinary levels of customer service and
provide creative solutions to our guests.

As a Director of
Marketing & Communications you are responsible for the development
and effective implementation of marketing and promotional strategies for
the positioning of the property as highly desirable to its identified
target markets and within the parameters set by Rotana.
In addition, overlook the day-to-day operation of the department
together with associated tasks and duties as assigned by the General
Manager and the Corporate Vice President – Marketing.
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General Duties and Responsibilities:

• Design and implement appropriate marketing strategies in order to
  ensure the effective strategic positioning and viability of the company
  and the property
• Increase the profile of the property through the development of a network of sponsors, stakeholders and patrons
• Ensure
  that all the identified target markets and stakeholders of the property
  are kept briefed of the developments and other activities at the
  properties and within Rotana
• Expose the property to a broad, representative and sustainable client base at local, national and international levels
• Ensure effective public relations and promote goodwill between the property and all target markets
• Handle all press releases and the dissemination of information to the media
• Manage
  the advertising function in such a way that all advertisements are
  effective and reflect a positive image of the company and property
• Establish
  effective relations with agencies to devise and maximize publicity
  materials (printed and online collaterals, radio campaigns, advertising,
  etc.)
• Develop and manage effective direct marketing campaigns
  to identified target markets, using either surface or electronic mailing
  means
• Control the budget, allocated for the marketing and
  promotional functions and at the same time, ensure that marketing and
  promotional exposure are maximized
• Negotiate effectively with potential sponsors and ultimately close advantageous arrangements
• Source sponsorship from various companies, banks, airlines, etc. for promotions and partnerships
• Handle
  the property branding during exhibitions, that the company is
  participating, in addition to initiating and organizing events
• Provide
  the management with creative ideas to project and enhance the image of
  the company and property Effectively supervise the work of all
  subordinates and provide the appropriate training and guidance
• Submit
  a monthly report to the General Manager and Corporate Vice President –
  Marketing, updating on all matters related to the activities within the
  Department
• Produce regular financial reports for the General Manager and the Corporate Vice President – Marketing
• Operate
  in a safe and environmentally friendly way to protect guests’ and
  employees’ health and safety, as well as protect and conserve the
  environment
• Comply with the hotel environmental, health and safety policies and procedures

Skills
You
must also have fluency in both written and spoken English and an
immaculate personal presentation along with the ability to solve
problems effectively. Computer literate and knowledge of Opera will be
highly regarded.

The ideal candidate will be customer focused and
with an extremely proactive personality and a courteous, dynamic and
approachable character. You will work effectively with professionalism
and establish effective relationships with internal and external
customers. You work independently within a structured environment while
possessing following additional competencies:

• Understanding the job
• Teamwork
• Taking Responsibility
• Recognizing Differences
• Adaptability
• Customer Focus