Engagement Lead – Mwanaspoti at Mwananchi Communications Limited

Mwananchi Communications Ltd

OVERVIEW:
Mwananchi
Communications Limited (MCL), a subsidiary of Nation Media Group (NMG),
is Tanzania’s largest independent news network with an award-winning
presence in print and digital media, and exciting new ventures in
innovation and events ecosystems. We are publishers of leading national
news brands Mwananchi, The Citizen and Mwanaspoti in print and digital
formats, and proprietors of the Mwananchi Digital suite of products and
Nation ePaper and EGazeti web platforms. We are audience-led,
market-driven with a clear mission to empower the nation.

We are looking for a motivated and highly experienced individual to fill the position of:
ENGAGEMENT LEAD – MWANASPOTI (1 POST)
Engagement Lead – Mwanaspoti at Mwananchi Communications Limited (MCL) May 2024
PURPOSE:
You
will be responsible for overseeing the development, execution, and
optimization of digital content strategies to drive engagement and
achieve business objectives. This role involve leveraging various
digital channels to create compelling content that resonates with our
target audience and fosters meaningful interactions.

You will work closely with cross-functional teams to ensure the seamless delivery of content across different platforms.
Main Responsibilities:

• Develop
  and execute comprehensive engagement strategies to increase reader
  loyalty, retention, and participation across digital and print
  platforms.
• Cultivate a vibrant online community by actively
  engaging with our audience through social media platforms, comment
  sections, and reader forums. Foster dialogue, address reader feedback,
  and facilitate discussions around our content.
• Collaborate with
  editorial and marketing teams to promote our content effectively across
  various channels, including social media, email newsletters, and events.
  Identify opportunities to showcase our journalism and engage new
  audiences.
• Monitor and analyze audience engagement metrics to
  track performance, identify trends, and inform decision-making. Use
  data-driven insights to optimize engagement strategies and improve the
  overall reader experience. Serve as a liaison between our audience and
  internal teams, conveying reader feedback, suggestions, and concerns to
  relevant stakeholders. Act as an advocate for our readers and champion
  their interests within the organization.
• Explore opportunities
  for partnerships and collaborations with external organizations,
  influencers, and community groups to expand our reach and amplify our
  message.
• Provide training and support to editorial and content
  teams on best practices for engaging with readers and building a loyal
  audience base. Foster a culture of audience-centric journalism
  throughout the organization.

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Minimum Qualifications & Experience:

• Academic: Bachelor’s degree in Journalism.
• Experience: 2-3 years of working experience.

NB: Only shortlisted candidates will be contacted.

MODE OF APPLICATION:
Interested and qualified candidates should apply online via our career portal https://careers.mcl.co.tz OR hrm@tz.nationmedia.com by May 31st, 2024.
Go to our Homepage To Get Relevant Information. All Applications should be in PDF format.
Women are highly encourage to apply. MCL is an equal opportunity employer.